Gronau/ Bad Zwischenahn, March 12, 2020 – Almost eight million people in Germany follow a vegetarian diet. The reasons for this vary. However, the number is growing steadily. Rügenwalder Mühle and Bakerman see great potential in the snack area of the bake-off station. A brand collaboration between the two companies will produce innovative snacks with meat alternatives that can be enjoyed quickly to go. In Rügenwalder Mühle, Bakerman has found a partner that brings the important know-how and is already a renowned brand in the B2C sector.
Everyone has their preferences. This can be: a snack with meat, at best with a crunchy sausage, or without meat. Nevertheless, the sausage remains in the snack – but vegetarian. The market is fast-moving, consumers are becoming more picky and are eating much more consciously. Especially the wishes in the vegetarian area are increasing. What used to be rather ridiculed is now a way of life. Whether vegetarian or flexitarian, meat alternatives are becoming increasingly attractive. “In the meantime, more and more products with a V-label can be found in the assortment of every supermarket and discount store. Only one area is still poorly stocked: the world of baked goods! There is a wide range of possibilities to make this area palatable for vegetarians and flexitarians. And that is precisely the goal of Rügenwalder Mühle and Bakerman,” says Heiko Thees, owner of Bakerman.
Bakerman was founded in Gronau in 2007 and is still owner-managed. The resulting short decision-making paths, combined with the high level of expertise, have made the company one of the innovation drivers and trendsetters in the industry within 13 years. Today, Bakerman generates sales of 100 million euros with a total of 50 employees at the Gronau site. As a specialist for quality baked goods in the sweet as well as savory area, the company offers, in addition to the classics, above all innovative products with a handcrafted appearance from ultra-modern production facilities. Since 2020, snacks with vegetarian meat alternatives have rounded out Bakerman’s product line. Certified IFS “Higher Level” and with many years of industry and trade experience, Bakerman accompanies customers at the highest level. Thanks to the expertise of qualified master bakers in the development team, Bakerman can introduce new trend products and respond to individual customer requests. The management today includes Heiko Thees (owner), Marcel Krug (managing director) and Friedhelm Leuders (authorized signatory).
About Rügenwalder Mühle
Since the end of 2014, the product range of the brand manufacturer Rügenwalder Mühle has also included over 30 vegetarian and vegan alternatives in addition to around 30 classic meat and sausage products. The Rügenwalder Mühle Carl Müller GmbH & Co KG. was founded in 1834 by master butcher Carl Müller in Rügenwalde, Pomerania, and is today one of the best-known food manufacturers in Germany. Since 2014, Rügenwalder Mühle has been a pioneer in vegetarian / vegan meat and sausage alternatives and is now the market leader in this segment in Germany. The red mill, the trademark of Rügenwalder, always vouches for artisan tradition and the best ingredients. With around 750 employees, the company, which has been based in Bad Zwischenahn in Lower Saxony since 1956, generated annual sales of 212 million euros in 2018. The management of the seventh-generation family business is in the hands of Dr. Gunnar Rauffus as Chairman of the Supervisory Board. The Chairman of the Executive Board is Michael Hähnel. The management team also includes Lothar Bentlage (Sales, Export), Godo Röben (Marketing, R&D), Michael Sanft (Commercial Manager) and Thomas Wittkowski (Production, Engineering).
If you have any questions about this press release, please contact:
Bakerman GmbH & Co KG
02562 – 90 81 05 – 33