PRESS RELEASE

“Taste meets art: Bakerman launches snack revolution at Internoga 2025”

Gronau, 17.02.2025 – Bakerman is revolutionizing the snack world with exciting taste innovations and invites you on a unique culinary journey of discovery.

Bigger, wilder, more unusual: Bakerman is presenting a firework display of snack innovations at this year’s Internorga under the motto “Taste is the future”. The company promises a superlative experience with even more toppings and creative flavor combinations.

Surprise and artistic enjoyment: Bakerman is deliberately keeping a low profile to increase the excitement. In addition to new, cool and tasty items, the company promises a completely new kind of product presentation. product presentation that is primarily inspired by artistic elements. This unique staging promises to present the snack world in a completely new light.

Discover new worlds of taste: Bakerman challenges visitors to redefine and describe their own tastes. The team from Münsterland takes customers on a journey through different worlds of taste and encourages them to explore new snack concepts.

Boost your taste: With the claim “Boost your taste”, Bakerman invites you to expand the boundaries of taste. The company promises a special taste journey that offers inspiration and new culinary experiences.

Innovation meets tradition: Bakerman remains true to its popular snack classics, but is constantly developing new, creative ideas for snack concepts. The company focuses on thinking ahead and innovative solutions to bring variety to its displays. Visitors to Internorga are cordially invited to visit the Bakerman stand and be inspired by the latest snack creations. A visit that is guaranteed to be worthwhile!

About the Bakerman Group: Bakerman was founded in Gronau in 2007 and is still owner-managed today.
The resulting short decision-making processes, combined with a high level of expertise, have made the company one of the innovation drivers and trendsetters in the industry within 18 years. Today, with a total of 85 employees at the Gronau site and 350 employees within the group, Bakerman achieves a turnover of 250 million euros. As a specialist for quality bakery products in both the sweet and savory sectors, the company offers innovative products with an artisan feel from ultra-modern production facilities alongside the classics and is IFS “higher level” certified. Thanks to the expertise of qualified master bakers in the development team, Bakerman is able to introduce new trend products and respond to individual customer requests as quickly as possible. Today, the management team consists of Heiko Thees (owner), Marcel Krug (managing director), Lars Feldhues (managing director), Friedhelm Leuders (authorized signatory), Falk Löffler (authorized signatory Bakerman, managing director Bakerman Production) and Wilhelm Voss (authorized signatory).

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SNACK IT UP!

Classics as a euphemism for boring? Not with us! Topping and snacking is the motto! Cool idea? Sure, we are THE SNACK BRAND.

We love our snack classics and we wouldn’t be Bakerman if we didn’t keep going one better. Thinking ahead, creating new solutions and bringing a lot of variety to the displays of this world – that’s why we are constantly developing creative ideas for snack and voucher concepts. Genuine craftsmanship combined with individual ideas turn the display into a real showcase for snacks. Why do all the work? It’s obvious! With creative topping ideas, every baker can respond directly to trends, stand out from the competition and meet customers’ individual tastes! Topped with love, the classics are transformed into real eye-catchers and are ideal for presentation on social media. What are you waiting for? Let’s go – topping and snacking!

The Bakerman range offers several on-trend products as the basis for creative topping ideas! Our Pizza Donuts XL are easy to slice and fill to your heart’s content: an individual combination of crunchy rocket, juicy tomatoes, creamy avocado, hearty dried tomatoes, creamy cheeses, crunchy nuts, spicy mince, aromatic ham or fresh onions make the snacks incomparable – in terms of taste, appearance and price.

The latest highlight and popular trend recipe are croffles. You read that right! Croffles are a mix of croissants and waffles. Simply make them and treat your customers: Simply let the croissant dough pieces thaw – we recommend our Butter Croissant 3.0 – bake them in a waffle iron until golden and finish them as desired. For example, as a Dubai-style croissant, with pistachios and chocolate cream, whipped cream, the legendary Kadayif, also known as angel hair and crunchy pistachio crunch. Fresh fruit, with cream and delicious chocolate and/or fruit sauce make the croffles incomparable and visually eye-catching! Just try them!

Want even more variety? Croissants are an absolute eye-catcher whether savory or sweet topped and/or topped. Just like our sweet Pastry Sticks or the classic apple triangle: refined with cream and fresh fruit, served with a scoop of ice cream, garnished with sauce and finished with a crunchy topping – everything is allowed that pleases the eye and the palate!

Want it quick and dirty? An inspiration for a cozy movie night on the sofa: stuffed pizza donut jalapeno cheddar, sliced and served with crispy nachos and cheese sauce. This is the perfect way to immerse yourself in any story while enjoying the culinary delights.

We also have a refinement idea for lovers of the poultry roll, Germany’s most popular snack: Cut open the poultry roll and simply add ketchup, remoulade, gherkins and fried onions to turn it into a sensational hot dog! Already familiar? Then how about slices of poultry snack, presented in a bowl and garnished with various toppings and colorful sauces. The Pretzel dog is also ideal for refinement: same process, topped differently. Slice before baking and top with nutty rocket, juicy coleslaw, sweet mustard and crispy fried onions after baking. To fall in love with.

Bakerman – the snack brand. We carry not only the passion for the bakery trade in our hearts, but also the know-how. Baked goods are a matter close to our hearts. And that’s exactly why we were able to achieve a precision landing with our filled pizza donuts and take first place in the Frozen Hits 2024 from TK-Report. We couldn’t be prouder.

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WHAT THE BAKE!

Snack Checker? We know exactly that! Because we are THE SNACK BRAND.

Every day they go on the hunt. They are hungry, they want variety and they are demanding – our snack checkers! They are driven by the desire for new discoveries, for flexitarian nutrition, for a snack that is both a wholesome meal and a feast for the eyes. And we have what the world and the Snack Checkers have been waiting for: Filled pizza donuts in no less than 5 different varieties: filled pizza donut cheeseburger style, tomato-basil, jalapeno cheddar, tarte flambée or diavolo! Colorful toppings, vegetarian or with aromatic minced meat, with various fillings such as pesto cream cheese, a grilled bell pepper cream or a nacho cheese filling. The filled pizza donuts are simply irresistible and an innovation in the display that every snack checker will love!

Because everyone is calling for something filled: Our kebab pockets hit the spot. Crispy pastry pockets filled with juicy kebab-style chicken, a spicy cheese mix and other ingredients in kebab or tzatziki style. We think: a smooth upgrade 2.0!

More of a sweet tooth? We can do that too and have the snack checkers’ demands in our sights! The pistachio has been prized for centuries and is now at home in delicatessen departments. With its great appearance and unique taste, we have also dedicated two products to it: the fine, crispy pistachio croissant filled with a heavenly pistachio cream and a fine, crunchy green cookie topping for a creamy treat with a light bite. Pistachio highlight number two: the Pistachio Vanilla Pastry Stick! The finely crispy puff pastry with a double filling of aromatic pistachio cream and delicious vanilla cream is rounded off with a crunchy sugar topping. Simply galactically good.

Clear the stage! The colorful Pastry Sticks are colorful and instagrammable. They not only impress with their heavenly taste and a double filling with vanilla, but also surprise with their bright colors in chocolate-brown, raspberry-red and apricot-yellow to match the filling!

Bakerman – the snack brand. We carry not only the passion for the bakery trade in our hearts, but also the know-how. Baked goods are a matter close to our hearts. And that’s exactly why we were able to achieve a precision landing with our filled pizza donuts and take first place in the Frozen Hits 2024 from TK-Report. We couldn’t be prouder.

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Bakerman. The Snack Brand. What drives us? Hunger!

We are hungry, very hungry! Hungry for innovation, for a head start, for change. Stay hungry – that’s what we live by. That´s what we are.

As a specialist for high-quality frozen baked goods in both the sweet and savory segments, we offer innovative products in addition to the classics.
Bakerman® was founded in 2007 and is still owner-managed today. The resulting short decision-making paths, coupled with the high level of expertise, have made the company one of the innovation drivers and trendsetters in the industry within a very short time.

Today, with our two state-of-the-art production facilities in Bexbach in Saarland and in Beugen in the Netherlands, we produce genuine classics and innovative products with a handcrafted feel on 28,000 square meters of production space. In addition, the traditional company Kessko GmbH & Co KG has been part of the Bakerman Group since February 2025. The traditional brand has been refining high-quality raw materials for the production of confectionery and sweets, such as nuts, raw cocoa and almonds, in Bonn since 1905.

But the most important ingredient for us is and remains the team. And our team is hungry for more! On shaping the market, we are on the trail of new trends and set new trends! Our stomachs growl for new innovations and compelling snack products. We sink our teeth into groundbreaking ideas, because we are itching to develop new recipes and compositions that revolutionize the market!

Bakerman – the snack brand. We carry not only the passion for the bakery trade in our hearts, but also the know-how. Baked goods are a matter close to our hearts. And that’s exactly why we were able to achieve a precision landing with our filled pizza donuts in the Frozen Food Hits 2024 from the TK Report and take first place. We couldn’t be prouder.

Today, the management team includes Heiko Thees (owner), Marcel Krug (managing director), Lars Feldhues (managing director), Friedhelm Leuders (authorized signatory), Falk Löffler (authorized signatory Bakerman, managing director Bakerman Produktion) and Wilhelm Voss (authorized signatory).

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Bakerman. The Snack Brand. More capacity – more snacks for everyone!

Our hunger for more must be satisfied. The incredible 28,000 square meters of production capacity will soon no longer be enough. Even the modern, light-flooded headquarters in Gronau is slowly becoming cramped again. We are therefore currently working on plans for a new, larger site in Gronau. There are also plans to expand and invest heavily at both production sites.

Newsticker:

>> A “new home” for Bakerman is being built on 43,000 square meters in Gronau. Sustainable, communicative and, of course, an eye-catcher. A tribute to the successful product of the first few hours: the apple triangle is the shape of the new building.

>> The Bexbach production site will extend to around 14,000 square meters by 2025. Delicious, innovative pizza snacks will then be produced on three ultra-modern production lines.

>> The production site in Beugen will in future cover a whopping 40,000 square meters! Expanded production lines and a new deep-freeze warehouse will help to satisfy our cravings and surprise the snack checkers out there!

>> The new addition to the Bakerman Group, Kessko GmbH & Co. KG, will be raised to a new level, while at the same time continuing its long-standing tradition and success in the industry.

Great things are happening throughout the Bakerman Group – stay tuned!

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Bakerman. We know where we come from.

In a world that is changing at breakneck speed, we often look for an anchor in the tried and tested. At Bakerman, we understand the power of tradition, because it is the key to identity. Our centerpiece, Heiko Thees’ father’s handwritten recipe book from 1962, is more than just yellowed pages. It is proof of our roots, a legacy that we are proud to hold in our hands. Each yellowed page tells a story of love, dedication and the unmistakable taste of our origins.

As bakers, we remain true to our roots. Heiko Thees, who learned the trade more than 35 years ago in his father’s bakery on the island of Rügen, has a deep love of baked goods in his heart. This love is what drives us.

But at Bakerman, we are both keepers of tradition and creators of the new. We see the recipes not only as the old, but also as the key to new wow-effects and surprises. Our baked goods are more than just products – they are an expression of our creativity, a tribute to the past and a promise for the future.

As a team, we believe that tradition and the tried and tested should not exist exclusively in the past. They are our foundation, our inspiration as we boldly break new ground. #celebratethespirit – We celebrate heritage by using the old recipe book as a compass into the future. It is our source of creativity, the impetus for surprising creations that touch not only the palate but also the heart.

Every Bakerman baked good tells a love story from the past and opens the door to a new adventure in which yesterday and tomorrow merge into a taste experience and our customers are delighted time and time again.

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Bakerman Fact Sheet 2025

Bakerman in figures

2007 >> Year Bakerman was founded (still owner-managed today)

2024 >> Foundation of Bakerman Produktions GmbH & Co KG

2025 >> Kessko GmbH & Co KG becomes part of the Bakerman Group

4 locations >> Gronau (DE), Bexbach (DE), Bonn (DE), Beugen (NL)

IFS rating 2024: 98.98 percent higher level

Number of employees: 440 in total at all four locations

Assortment: 300 products to melt your heart away

Turnover in 2024: 250,000,000 EURO

Total production area: 28,000 square meters

Products sold in 2024: 810,000,000 units

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