Gronau/ Berlin, March 30, 2021 – Almost 1.8 million people in Germany eat a vegan diet. The reasons for this vary. However, the number is growing steadily. Veganz and Bakerman see great potential in the snack area of the bake-off station. A brand collaboration between the two companies will produce innovative, vegan snacks that can be enjoyed quickly to go. In Veganz, Bakerman has found a partner that brings the right know-how and is already a renowned brand in the B2C sector.
Everyone has their preferences. Whether it’s vegan sweets or snacks, plant-based proteins, meat and cheese alternatives, or pizza; The market is fast moving, consumers are becoming more picky and eating much more consciously. Especially the wishes in the vegan area are increasing. What used to be rather ridiculed is now a way of life. Whether vegan, vegetarian or flexitarian, meat and cheese alternatives and other vegan products are becoming unceasingly more attractive. “In the meantime, more and more vegetarian and vegan products can be found in the assortment of every supermarket and discount store. Only one area is still poorly stocked: the world of baked goods! There is a wide range of possibilities to make this area more attractive for vegans,” says Heiko Thees, owner of Bakerman. “We are pursuing exactly one goal: to make the world a little bit better with our vegan products. We share this goal with Bakerman and are very pleased to continue to set an example together within the baked goods world in the future,” emphasizes Jan Bredack, founder and CEO of Veganz Group AG.
Bakerman was founded in 2007 in Gronau and is still owner-managed today. The resulting short decision-making paths, combined with the high level of expertise, have made the company one of the innovation drivers and trendsetters in the industry within 14 years. Today, Bakerman generates sales of 100 million euros with a total of 50 employees at the Gronau site. Bakerman has taken a stake in Colucci Pizza and more since 2020, expanding its production capabilities. As a specialist for quality bakery products in the sweet as well as savory area, the company offers, in addition to the classics, above all innovative products with an artisan feel from state-of-the-art production facilities and is certified organic, MSC and IFS “higher level”. Since 2020, snacks with vegetarian meat alternatives have rounded out Bakerman’s product line. Thanks to the expertise of qualified master bakers on the development team, Bakerman can introduce new trend products and respond quickly to individual customer requests. The management today includes Heiko Thees (owner), Marcel Krug (managing director), Friedhelm Leuders (authorized signatory), Falk Löffler (authorized signatory) and Wilhelm Voss (authorized signatory).
Veganz – Good for you, better for everyone – is the brand for plant-based foods. Founded in Berlin in 2011, the company became known as Europe’s first vegan supermarket chain. With a colorful and life-affirming corporate philosophy, Veganz managed to break up the vegan niche and establish the plant-based nutrition trend on the market. In the meantime, the current 165 products of the Veganz brand are available in over 15,000 food retail stores and drugstores across Europe. The company works with dm, Globus, Kaufland, Edeka, Müller, Rossmann, Spar Austria and Slovenia, Sonae MC in Portugal and Coop in Switzerland, among others. In addition, the Veganz product portfolio is continuously being expanded to include high-quality, innovative items, and the sustainable value chain is being steadily improved.
If you have any questions about this press release, please contact:
Bakerman GmbH & Co KG
02562 – 90 81 05 – 33