Bold, eye-catching and full of energy!

The energy brand effect® from the MBG Group is entering into a creative brand cooperation with us, Bakerman and KESSKO. Together we are presenting a new product that brings a breath of fresh air to the baked goods market: the effect® Creamy Bun PINK GRAPEFRUIT Style. A fluffy bun inoculated with a cream based on the flavor of the effect® Pink Grapefruit energy drink. A crispy topping rounds off the colorful bun.

The effect® Creamy Bun PINK GRAPEFRUIT Style is a product that immediately catches the eye in the display. We are delighted to produce this idea and bring it to market. Concepts like this attract attention and inspiration.

effect® stands for energy, innovation and strong colors. With this cooperation, we are showing how our brand can be creatively transferred into new worlds of enjoyment. The Creamy Bun effect® Pink Grapefruit Style is surprising, modern and appeals precisely to those target groups who are in the mood for something new.