Bold, eye-catching and full of energy!

The energy brand effect® from the MBG Group is entering into a creative brand cooperation with us, Bakerman and KESSKO. Together we are presenting a new product that brings a breath of fresh air to the baked goods market: the effect® Creamy Bun PINK GRAPEFRUIT Style. A fluffy bun inoculated with a cream based on the flavor of the effect® Pink Grapefruit energy drink. A crispy topping rounds off the colorful bun.

The effect® Creamy Bun PINK GRAPEFRUIT Style is a product that immediately catches the eye in the display. We are delighted to produce this idea and bring it to market. Concepts like this attract attention and inspiration.

effect® stands for energy, innovation and strong colors. With this cooperation, we are showing how our brand can be creatively transferred into new worlds of enjoyment. The Creamy Bun effect® Pink Grapefruit Style is surprising, modern and appeals precisely to those target groups who are in the mood for something new.

Our strength lies, among other things, in innovative creams and fillings. Our collaboration with effect and Bakerman has resulted in a product that shows how effective clearly defined roles can be in a brand cooperation.